People have not been doing their homework.
From A2 the following is expected:
Analysis of the balance sheet: (Nara)
A marketing plan (if 25000 pounds were invested, Wendy)
Development of the product itself (Sairan)
Analysis of competitors (Si Yi)
Minimisation of costs (Robin)
Overall strategy (Mica).
From AS the following is expected:
Strengths and weaknesses comparison of competitors
Explanation of how the product could be modified
Business plan for the business as a whole
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